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Chunghwa () is a premium brand of Chinese cigarettes produced by the Shanghai Tobacco Company. Due to its popularity in the Chinese market, it is considered the most representative brand of Chinese cigarettes and is known as the "national smoke". The cigarette package design is a bright red color with the Tiananmen and its Huabiao pillars in gold on the front. "Chunghwa", or ''Zhonghua'' (/), is one of the common names for China. As a result, advertisements usually use the name as a pun, though this practice has been controversial. For example, the slogan "Love Our Chunghwa" could also translate as "Love Our China"〔 and could therefore be used as advertisement. The cigarettes have a smell of plums and are purported to have been the preferred cigarette brand of Mao Zedong.〔 The Chunghwa brand can be considered a status symbol, and the cigarettes are often given as gifts. ==History== In May 1949, shortly after the establishment of the Shanghai Municipal People's Government of Shanghai, the Military Control Commission took over the former Chinese national government tobacco company and set up a state-owned Chinese Tobacco Company. The company solicited in the "Liberation Daily" newspaper suggestions for the official package logo. After the advertisement was published, many people submitted proposals. The accepted design was of the Tiananmen Gate with a dark red background and a gold five-pointed star, the Tiananmen Gate on both sides with two large Chinese tables, painted below the Golden Water Bridge, in the upper middle printed with "Chunghwa cigarettes," the back of the packaging painted with a base Dahua table in the middle printed with "Chunghwa cigarettes." On February 13, 1951, the Chinese tobacco company in the "Tobacco Daily" published their first advertisement for their brand. After 1952, the Chinese Tobacco Company was incorporated into the Shanghai Tobacco Company. By March 1953, Chunghwa had a total production of 16,000 boxes. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Chunghwa (cigarette)」の詳細全文を読む スポンサード リンク
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